Why Search Engine Optimization (SEO)?

The World Wide Web is a collection of billions of websites, blogs and forums with information, products and services from across the globe. Used by over 20% of the world’s population, the internet is used for accessing information more than any other medium, even the phone book. Search engines are used by over 80% of the internet users seeking specific information, services and products. So where does your company’s website feature in the search engine rankings?


Simply ‘google’ the product or service that your company provides and scan for your company’s website! 

 

Here are some interesting facts :

  • 60% of search engine users will select a website on page 1 of the search engine results.
  • 30% of search engine users will continue to page 2 of the search engine results page but chances are that your competitor’s website may have already caught their eye.
  • Only 10% of search engine users will venture to page 3 and beyond of the search engine results page but if they were really interested in making a purchase, they would have already done so.

If you cannot find your company's website on the search engine results, chances are that your potential customers are not exposed to your products and services through one of the most widely used platforms of this day and age. A well planned, effectively implemented and professionally managed SEO campaign will ensure that your company is visible and reaching your customer base.


Can you afford to lose the business potential of the internet?

Every reputable business has a marketing budget to ensure that they continue to retain and grow their customer base. Marketing is effective in promoting a product or service and stimulating the desired action from the consumer. But does your marketing campaign effectively reach your target group? Are you spending money to broadcast your message to millions of consumers with only a small proportion being your target group?

 

Effective search engine marketing will ensure that your target group is exposed to your company website when they search for a relevant product or service. This means targeted marketing rather than a hit-and-miss approach as in traditional marketing.

 

Search engine optimization (SEO) and search engine marketing (SEM) costs a fraction of traditional media spend and has a higher conversion rate that other marketing practices. If your business is not on the internet, it is invisible. But if your website does not rank high in the search engine results, it is essentially the lost needle in the virtual haystack.

 

Corporate SEO Solutions will ensure that your company’s SEO and SEM campaign is handled by certified professionals and specialists in your industry. Our experienced consultants and analysts are overlooked by certified SEO professionals with a strong project management background. We ensure that your campaign is handled in a professional and structured manner to reach your goals timeously.

 

Let us evaluate your company’s online presence and structure a suitable marketing proposal to attain your maximum online potential.