What is SEO?

SEO stands for Search Engine Optimization. It is the process of enhancing your website’s visibility so that it ranks high in the search engines for specific keywords.

This means that your website is propped in the search engine rankings as a relevant and high quality portal for important information based on specific search queries. SEO does not manipulate the search engines but rather highlights your website in the ‘eyes’ of the search engine.

Why is SEO important for my business?

With over 80% of internet users referring to a search engine to find relevant information, search engines are one of the most effective ways of driving traffic to your website. This allows the reader to find out more about your company, its product and services which will ultimately translate into sales. However your website is competing with billions of other websites for a place in the search engine results. SEO assists with improving your positioning and visibility in the search engine results.

Why is search engine positioning so important?

Search engines have become the most effective means for consumers to find what they want and when they want. Unlike traditional media, you are not advertising your product or service to a large demographic only to hope that your target group acts upon your advertisement. With search engines, your target group is finding the right information and acting upon it resulting in sales for your business.

What does the process of SEO entail?

SEO is a collection of techniques designed to improve your website’s visibility to the search engines. More importantly, this process enhances your online presence to ensure that you rank high within the search engine results. With 60% of internet users not venturing beyond the first page of search engine results, your company is lost if it does not feature within this target area.

SEO involves both on-page and off-page optimization techniques. A reputable SEO agency will ensure that ethical SEO practices (white hat SEO) are utilized to achieve the desired rankings. From content optimization to link building and other techniques, SEO drives your website higher in search rankings without resorting to gimmicks and unethical practices.

My company ranks at no.1 when I ‘google’  the trading name. Do I need SEO?

The fact that your company’s website ranks at no.1 for your search query does not mean that the search engines are driving potential customers to your website. Your company may be reputable with a long standing online presence but this does not mean that you will feature high for relevant keywords and phrases. Do all potential customers know your trading name? Do they know exactly what products you sell and services you offer? How many users search for your trading name?

Your company’s website needs to rank high for specific keywords relating to your products or services. Search engine users are more likely to ‘google’ a product or service that they are looking for rather than a specific company’s trading name. Does your website rank high for search queries relating to your product or service? If not then you are losing a significant amount of business through your company’s online presence.

Should I hire an agency or a employ a full time SEO consultant?

The choice is yours. A full time SEO can greatly assist with your campaign but the cost of a salary, employee benefits, software and related tools can make it pricy for your company. A single person managing your company’s SEO needs can also limit your campaign by not bringing forth a diversity of ideas, techniques and abilities that you may find within a team.

Opting for an agency can therefore be a more viable option for your company. An agency employs a team of SEO consultants, analysts, content writers and link builders to work on client projects. This ensures that your SEO campaign is handled by a range of specialists well versed in specific areas of SEO and working together to achieve your goals. The entire process is overlooked by a team leader who will plan, implement, monitor and verify each SEO technique to ensure that you site is climbing up the search engine rankings.

Why should I opt for an online SEO agency?

An online SEO agency like Corporate SEO Solutions allows you to achieve your SEO needs at a lower price. Our consultants are reputable professionals in their respective fields and spread throughout many countries to offer a global perspective on every project. Their long term working relationship with Corporate SEO Solutions is dependent on their work ethic and the results that they achieve and this allows us to select the right people for the job.

Corporate SEO Solutions is not another information technology company or digital media agency. We employ consultants who are specialists in the fields of medicine, social sciences, marketing, business administration, financial services and other sectors of industry. This means that qualified professionals who are active in their respective fields are working on your project. The work of these specialists is coordinated with marketing professionals and implemented by certified SEO professionals to achieve your company’s goals.

Search engines may be a complex aggregation of algorithms on a digital platform but search engine users are real people. Our consultants consider both the digital and human facets of search engine optimization. Corporate SEO Solutions offers you the best in skills and human resources to ensure that your SEO campaign is handled professionally at a fraction of the cost of other marketing methods.